The Velvet Monkey Room

Company
My basement

The Brief

Chicago winters are no joke. After enough of them, you stop waiting for summer and start building your own escape.

The basement was raw … unfinished, unloved, full of potential and not much else. I had a vision for something specific: a true tiki bar. Not Hawaii. Not hula. Tiki - the real thing. Mid-century Americana, tropical maximalism, the kind of place that feels like it has a history even though you built it yourself. Dark, layered, warm, a little wild. Somewhere to drink craft cocktails, play records, and forget that it's February in Illinois.

The Making Of

What This Basement Taught Me

This room exists because I couldn't not build it. No client, no brief, no budget beyond whatever we could thrift and make ourselves. Just a vision, a half empty basement, and a crazy creative obsession.

I didn’t learn experiential design in college or at any company. It’s been all about the VIBES. Layering texture, building atmosphere, making people feel something the moment they walk through a door.

Bu the real lesson in all of this? Life’s too short to worry about resale value.